CIL 2011 — EBooks and Their Growing Value for Libraries

Amy Pawlowski (Web Applications Manager, Cleveland Public);  Sue Polanka (Head of Reference, Wright State Univ.); Ellen Druda (Librarian, Half Hollow Hills Community Library); Bianca Crowley (Biodiversity Heritage Collection, Smithsonian)

Sue Polanka (publisher of the library eBook blog, “No Shelf Required” http://www.libraries.wright.edu/noshelfrequired/) discussed the book she edited, No Shelf Required:  E-Books in Libraries. Some stats:  72% of public libraries offering eBooks;  5% of public libraries circulating preloaded eReader devices;  94% of academic libraries offer eBooks; by 2020, 80% of   expenditures will go towards eContent; 65% of academic libraries offer or plan to offer services to handheld devices.

Value of eContent for Libraries:  24/7 access anywhere;  eContent meets users where they are; Shelf/storage space; Expanding free content to our users.

Economic Impact: Collection development budget will have to shift; costs of eBooks; pricing models going to change as market grows.

How to position your library:  waiting is over; know the platforms and products and how they work;  start planning for the future now.

The future is eContent.   Understand the limitations.   Advocate for a sustainable future.   Access/discovery are key.  Brand your content because ownership has its privileges.   Be open to new ideas and experimentation,  new business models,  self-publishing and open access.  Usher in digital textbooks and open educational resources (OER).

Ellen Druda discussed using eBooks with library reading clubs.  Most of the book clubs were not interested in eBooks.  Three groups of readers:  tech-savvy eBook readers, traditional book club readers, and everyone in between.  When she started up the eBook program, there was some staff training.  She began a marketing campaign with buttons:  “Ask me about eBooks”.  She did all the social media as well.  Her first eBook was actually an eBook that could be downloaded as an iTunes app, iDrakula.  Idrakula is a modern retelling of “Dracula”  via text, voice and e-mail.  The eBook group, mostly teens, set up a Skype chat with the author, Bekka Black.

Currently, one of the most successful programs has been the patron book reviews which appear on the library website, http:// hhhlibrary.org.

Bianca Crowley, who maintains the database at http://biodiversitylibrary.org, discussed how they have harvested over 46,000 free eBook titles.  This unique database has a dedicated user base from all around the world.    She discussed how they used the  Taxonomic Name Services  (from uBio) to identify scientific names, and created their own BHL subject headings based on LCSH.  They offer both the metadata and content free to anyone to use.  Technical information, including how to harvest the Metadata, can be found at:  http://biodivlib.wikispaces.com/Developer+Tools+and+API .

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CIL 2011 — EBook Models and Challenges, my notes

Speakers:  Sujay Darji – Swets;  Stephen Abram – Gale

Swets – eBook acquisitions model.  Growth of eBooks has been a challenge.  Swets has traditionally been know for Periodicals consolidation.  Publishers and aggregators approached Swets, needed a new platform.  Subscription agents transition into eBooks.  Changes in infrastructure and do a lot of research.  Acquisitions Vs. Access.  Agents are trying to decide what they want to get involved with.  Need strategy that will appease investors and libraries.

Need to define a viable ROI.  Swets chose acquisitions and management of eBooks.

Didn’t want to tackle access problems:  DRM, Licenses, Platforms.

Swets took on Acquisitions – mixed bag of eBook suppliers;  streamline the ordering process.

eBook purchasing models:  pda, approval, aggregators vs. direct; collections; a la carte.

Swets chose to be aggravator of aggravators.  Vendor neutral, no platform fee; manage all purchases in one platform; access is still through each individual publisher.

On their site, see title, supplier, price and different purchasing model.

Three fold:  Acquire; Manage; Access.  Recap:  Free Access; eBook Reasearch Tool; Speedy Collection Development.

 

Gale —  Stephen Abram.  Slides available at:  http://stephenslighthouse.com/2011/03/22/computers-in-libraries-frankenbooks/

Cathode ray tube monitor causes stress, plasma less so.  Gale looking at better electronic textbooks.   Speaker points out Google and growth of web based eBook readers.  He questions where Amazon is going now that OCLC has licensed their metadata to Amazon, and that has stopped the Kindle sharing site, Lendle.   He sees that books will become a more collaborative object in the future.  He also mentioned the new eReading device, entourage eDge.  It combines one screen with eInk for reading books, and another color screen for apps.

He also recognizes the growth of mobile devices, and that the library should be aware of the consequences of the recent FCC ruling on white space.

 

CIL 2011 — Empowering the Reader in a Digital World, my notes

Al Carlson (System Administrator, Tampa Bay Library Consortium); Chad Mairn (Information Services Librarian, St. Petersberg College)

Speakers spoke in a ‘tag team’ manner.

Books are just a containers.  Diagnosing the DVD Disappointment:  A Life Cycle View by Judson Coplan http://w4.stern.nyu.edu/glucksman/docs/Coplan.pdf;  meant for DVD industry.  Showed a faster absorption into society than in the past.  Says take a look.  eBook delivery device will take over print books?  How fast?  eBook will take over the codex, like we aren’t going back to VHS.

Dedicated eReader – eink has wrong battery life, easy to read, and store a lot of books.  Epub has changed a lot.  Kindle can hold 4 tons of books but not library friendly.  He sees Sony eReader more than any other in his library.  Siff eReader never caught on, but flexible devise was amazing.  HP has device can hold video image without any power.

Non-dedicated book reader – Ipad, pc, etc.

Stanza – REALLY good ebook reading device for apple devices.

Android – Aldiko ereader.

Non-dedicated best for quick and short reading, and for multitasking.  Can have both.

Different epublilaction formats – http:// http://en.wikipedia.org/wiki/Comparison_of_e-book_formats.

OverDrive uses EPUB and PDF

NetLibrary uses PDF, HTML and DJVU

Dueling formats, hard for formats.    Calibre allows to change formats.

Sony reader uses EPUB with Adobe’s ADEPT DRM

Dueling formats and DRMS

A software lock that controls access

DRM can be both good and bad.

Speaker thinks ePub will become dominant.  My library has a web site now will become my website has a library.  Inter-branch delivery will vanish with home delivery.

Epubs – no overdues; no storage; service area (why local library?)   (CompUSA)

ePub – Ownership (library no longer owns) – books are kept on vendor server.

Homework – create opensource where we can buy ebooks and store on our own server.

Devise a purchasing plan that creates a “win” for publishers, vendors, and libraires.

Find out the real cost between publishing print and electronic.

Epub offers huge advantage and threats.  Use the force don’t go over to the dark side.

eTextbooks – Where is the revolution?  75% of students still prefer print, according to book industry,  however, bit torrent sites are full of pirated text books where students are downloading them.  Florida Is looking at 100% digital k-12 textbooks.  Speaks about different ones.  The Kno textbook tablet (pretty slick).    Barnes and Noble has NOOK Study  free app.  Browser based great at not devise and html 5 which allows video, etc.

Speaker mentioned “Books in Browsers”  conference, which took place last fall.  Website for keynote speech is worth checking out:  http://blog.archive.org/2010/10/22/books-in-browsers-keynote-speech-by-brewster-kahle/ .  In the speech, he emphasizes Google’s statement during this conference that the vast majority of books are the ones that are still in copy right, but out of print.

We are watching evolution in action.  Speaker performed a demo.  Kindle uses AZW. Patron has free EPUB.  Plug in kindle to computer, then send book to kindle in Calibre, it automatically converts EPUB into AZW.  No rule as far as librarians doing this.

There is a plug-in that strips DRM.

Treebooks have a built in DRM.

One new model:

Search

Holds List

Rental

Electronically Purchase

Donate to your library

A possible academic model:

Find

Add notes like photoshop layer

Return

Retain the notes

Sell the notes to next term’s students to overlay on the eBook.

*  community center – starbuck’s

* eGov and the stigma of food stamps

* Library expertise on ePub

CIL 2011– EBook Publishing: Practices and Challenges

Speakers:  Leslie Lees (ebrary); Ken Breen (EBSCO); Rick Rosy, Bob Bruni  (Ingram)Moderator, Dick Kaiser, suggested reading his article on the current state of eBooks: “Ebook Update and Outlook” .http://www.allbusiness.com/media-telecommunications/publishing-electronic-publishing/15364949-1.html

EBSCO — NetLibrary brand will be changing to eBooks on EBSCOhost.  Mentioned individual Library purchase, PDA (Patron Driven Acquisitions), and that are introducing the  PDL (Patron Driven Lease) Model.  EBSCO will still offer Subscriptions to Audiobooks and eBooks.  Librarians can go to the  EBSCOHost Collection Manager to purchase eBooks and set up PDA lists.

eBrary – founded in 1999, it is used by 3,700 institutions.  Based in Palo Alto CA, it has been acquired by ProQuest.  ProQuest allows the library to own its own titles and keeps perpetual archives.  They also offer PDA,  STL (short term loans), and  rent titles coming in Spring.

E-approvals – incorporate eBooks into existing print and digital workflows through YBP.  Over 273,000 titles over 500 publishers.  Can integrate PDF content with DASH (Data Sharing, Fast).  Incorporates research technology with InfoTools. The speaker questioned the future of OPAC now with so many discovery tools.

Ingram (Coutts) – outside of Nashville,  Print on Demand facility prints a book in 2 minutes.  Use “Core Service”, gets document then converts to reading source (works with Apple).  They have both purchase and PDA.  eBooks with print and ebook copy (43% academic collection; 23% public).  Print and approval plans.  Offer shared collections with consortia.  OCLC agreement where eBooks can be used with ILL.  Working on archiving eBooks for Academic libraries.  Coming out with downloading eBooks to various devices.

OverDrive – Grown to 1,000 publishers and 500,000 eBooks in the eBook world.  They want to be an advocate for libraries.  He claims that daily, broader rights are coming to libraries.  Trying to offer more choices and customizing for libraries.  EMI studios and  Disney are recent publishers who have started working on eBooks.  Offering better pricing for libraries for self-published authors.  Library demand is increasing greatly.  Digipalooza – allows libraries to share best practices and interact with the publishers.  It is their International User’s Meeting.

Questions:  DRM and eBooks – Adobe is the main mechanism for DRM (OverDrive).  What are the policies?  Policies are set by the Publishers.  Proprietary software from eBrary, is concerned that publishers will establish their rights on their own software and not allow aggregators.  EBSCO says that the trajectory of the rights is moving towards more free access.  Vendors site Epub and Adobe as standards, but not quite acceptable by all in attendance.  Most purchased eBooks can print 60 pages, which has grown over the years.

CIL 2011 — Improve Your Website Now

Speakers:  Laura Solomon; Alexandra Zealand; Stacia Aho and Jonathan Newton

OPLIN provides databases to the public libraries in Ohio.  Laura says libraries often have the phrase “OPLIN databases” written on their site.  She maintains this is but one example where libraries could improve their website by simply spelling out acronyms.   She recommends Stephen Krug’s book, “Don’t Make me Think”, when writing for a website  She also gave other advice:

  • Don’t write big chunks of text, “The mission of our library is to .. “.  Libraries often put missions on the page, no one cares.
  • Weed your graphics – is big download time worth it?   Clip Art is EVIL.  Better to use stock photography (there are free and cheap sites for this).
  • Don’t waste prime real estate on weather and news – people don’t come to us for weather and news.
  • Don’t use exclamation points; professional writers don’t use them.  Library Website = Boardwalk property.
  • Other Points:  Don’t put a picture of your library building on the front page—you’re not selling your building. Every library should have a logo; Put your address and phone number on the front page;  Digital camera photos are huge in file size, use http://webresizer.com to shrink the file.

The rest of the presentation was by the staff of the Arlington VA Public Library, http://library.arlingtonva.us/Departments/Libraries/LibrariesMain.aspx#.    The library is a department of the county government, relies on the county web, and must use the county web template.  They convinced the county to use their own library brand, wrote a news blog, and created tags that link the main news blogs to the branch page.  They also started a Facebook page and Twitter that linked back to the main news blog,

The main goal was to give a “modern face” to their main web page, and to also provide information for the branch websites.  The key to their project was the creation of a main blog page, which they keep up to date with news, events, and also posts from Facebook and Twitter.  They used free blogging software as an aggregator.  Chose Google’s Blogger because of ease of use and its ability to blog from a cell phone.   To tie everything together, they used Branch tags so that the Branch pages receive local info on their site from the main blog.  They used both FeedBurner and Yahoo Pipes to do this.

CIL 2011 — Building Great Websites

Speakers:  Amanda Etches-Johnson and Aaron Schmidt (both work for consultant firm, Influx)

Most users see us through the catalog, which we have little control (vendor specific).  OCLC “Perceptions” says that 0 % of users begin online searching via the library.

Library web page need balance between usefulness, desirability, and functionality.  Librarians should be centered on content strategy, and ask themselves what are their critical tasks, e.g. pay fines, hours, databases, etc.  Librarians should perform a content audit.  The audit should catalog everything on the web page, including urls, jpgs, mp3s, etc.  The page should be kept small.  Amanda has a page at http://influx.us/onepager that anyone can use as template for a library web page.  It works well on mobile devices, and anyone can download the code, play with it, and use it.

There are four stages of library website development:  Basic, Destination, Participatory and Community Portal.  Basic is just the necessary information, and has only relevant functionality.  Destination development includes librarian generated content, such as book reviews.  Participatory has serious user generated content (e.g. photo sharing) in which patrons create a culture (e.g. Hennepin County Library, http://www.hclib.org/).  Community Portal development happens when the library website works as a community platform and becomes a databank for the community (e.g. community shares genealogical information).

CIL 2011 Keynote Tuesday, March 22nd

Michelle Manafy, form Free Pint, spoke about the three keys to engaging digital natives (those who grew up in a digital world).   Her new book is  Dancing with Digital Natives:  Staying in Step with the Generation That’s Transforming the Way Business is Done.

Her first point is that Digital Natives put more emphasis on public opinion than they do on private lives.  Privacy is no longer a concern.  This is a communal generation.  They sign on to a social site as their real identities to see what their friends are doing.  People online become their advocates.  She gave examples of the State Library of Victoria’s YouTube channel and Sparknotes.com, where kids share their study drama.

Point two is that knowledge is in sharing, not in hording.  One example is haul videos – videos about a shopping spree.  She also mentioned Quriky.com, founded by a 23 year old, as an example of social product development.  On Quirky, users bring an invention to the site, it’s voted on, and the winner gets his or her idea put into production.  Open source is definitely becoming a force in the business world.  Proctor & Gamble has a Developer’s web page and claim that 50% innovation is coming from outside people.  Knowledge is power becoming knowledge shared is power.

Thirdly, the digital native is interested in interactions not transactions.  They have a different idea of currency than past generations.  Reputation is important.  They need a constructive forum to discuss their opinions.  Non digital natives should listen, respond and react.  Genuine communications and real relationships  is what the generation wants.  She gives Birmingham UK library, http://www.birmingham.gov.uk/centrallibrary, as a good example of a library building from the ground up to be designed around digital natives.

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